NAR data shows each person knows about ten Realtors. Consequently, the people you’ve added to your COI list may also appear on nine other Realtors’ lists. Your aim? Work to stay top of mind so your prospects don't call one of the other nine before they call you. This promotion costs only a fraction of a single missed commission but can generate many sales and listings. It does so by keeping your message and contact information front and center every day for years. With every sip, your message is an inch away from your prospects' eyes.

• Work with our graphic artists to design a mug with broad local appeal, like a city or neighborhood mug. We want them to love the design and use your mug often!
• Design the inside of the mug with a question about moving, and make sure it directs them to you for the answer. For instance, Are you ready to buy or sell? I'm ready to help!
• The inside bottom of the mug has your name and contact information.
• Schedule a time to deliver their special mug to each person on your COI list—giving you a fresh reason to reconnect.
• Kept and used daily for years, your mug will quietly prompt the question and steer them toward you as the solution.
• Partner with an industry ally to co-brand your mug—split production costs and tap into each other’s COI lists (e.g., a Realtor and a Mortgage Loan Originator).